TY - CPAPER AU - S. Kushneruk TI - PRAGMATIC EFFECT OF BOULOMAIC TEXT-WORLDS IN COMMERCIAL ADVERTISING T2 - 4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017 PY - 2017 SP - 913 EP - 920 DO - 10.5593/sgemsocial2017/32/S14.119 PB - STEF92 Technology ER -