V.-A. Briciu, Maria Gherghinoiu, M.-G. Groza, Arabela Briciu, Claudiu Coman. "CITY BRANDING AND UNIVERSITIES: HOW CITY BRANDS CAN USE UNIVERSITIES AS PART OF THEIR STRATEGY." 8th SWS International Scientific Conference on Social Sciences - ISCSS 2021, 2021, pp. 583-592. https://doi.org/10.35603/sws.iscss.2021/s10.55