@inproceedings{sgem2021s1055,
  title = {CITY BRANDING AND UNIVERSITIES: HOW CITY BRANDS CAN USE UNIVERSITIES AS PART OF THEIR STRATEGY},
  author = {V.-A. Briciu and Maria Gherghinoiu and M.-G. Groza and Arabela Briciu and Claudiu Coman},
  booktitle = {8th SWS International Scientific Conference on Social Sciences - ISCSS 2021},
  year = {2021},
  pages = {583-592},
  publisher = {SGEM World Science},
  doi = {10.35603/sws.iscss.2021/s10.55}
}