TY - CPAPER AU - I. S. Samoylenko AU - A. Y. Ladogina AU - V. V. Golovina AU - N. A. Razina AU - E. V. Petushkova TI - STORYTELLING TECHNOLOGY APPLICATION IN FMCG GOODS BRANDING IN THE RUSSIAN MARKET T2 - 6th SWS International Scientific Conference on Social Sciences ISCSS 2019 PY - 2019 SP - 751 EP - 756 DO - 10.5593/SWS.ISCSS.2019.2/S05.091 PB - STEF92 Technology ER -