@inproceedings{sgem2019S05091,
  title = {STORYTELLING TECHNOLOGY APPLICATION IN FMCG GOODS BRANDING IN THE RUSSIAN MARKET},
  author = {I. S. Samoylenko and A. Y. Ladogina and V. V. Golovina and N. A. Razina and E. V. Petushkova},
  booktitle = {6th SWS International Scientific Conference on Social Sciences ISCSS 2019},
  year = {2019},
  pages = {751-756},
  publisher = {STEF92 Technology},
  doi = {10.5593/SWS.ISCSS.2019.2/S05.091}
}