@inproceedings{sgem2018S16014,
  title = {ANTHROPOMORPHIC BRAND PRESENTERS: THE HOG AND THE STAG IN ROMANIAN ADVERTISING},
  author = {Mariana Cernicova-Buca},
  booktitle = {5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018},
  year = {2018},
  pages = {111-118},
  publisher = {STEF92 Technology},
  doi = {10.5593/sgemsocial2018/4.1/S16.014}
}