@inproceedings{sgem2017S05093,
  title = {ORIGINAL DRUGS VS GENERICS. THE INFLUENCE OF MARKETING AND PUBLIC RELATIONS},
  author = {I.A. Oancea and S. Tiberius and A. E. Grigoruta},
  booktitle = {4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017},
  year = {2017},
  pages = {741-748},
  publisher = {STEF92 Technology},
  doi = {10.5593/sgemsocial2017/15/S05.093}
}