@inproceedings{sgem2015S7017,
  title = {CONSUMER HOUSE OF QUALITY MATRIX FOR SHOPPING DECISION MAKING PROCESS},
  author = {SCHULLER, D. and VIDECKA, Z. and CHALUPSKY, V.},
  booktitle = {2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2015, Book 2},
  year = {2015},
  pages = {},
  publisher = {STEF92 Technology},
  doi = {10.5593/SGEMSOCIAL2015/B23/S7.017}
}