TY  - CPAPER
AU  - P. Starchon
AU  - T. Pikulik
AU  - L. Kocisova
TI  - CREATIVITY AS ALIVE TOOL IN MARKETING COMMUNICATION OF BANKS
T2  - 7th SWS International Scientific Conference on Social Sciences - ISCSS 2020
PY  - 2020
SP  - 83
EP  - 90
DO  - 10.5593/sws.iscss.v2020.7.2/s10.10
PB  - STEF92 Technology
ER  -