@inproceedings{sgem2020s1010,
  title = {CREATIVITY AS ALIVE TOOL IN MARKETING COMMUNICATION OF BANKS},
  author = {P. Starchon and T. Pikulik and L. Kocisova},
  booktitle = {7th SWS International Scientific Conference on Social Sciences - ISCSS 2020},
  year = {2020},
  pages = {83-90},
  publisher = {STEF92 Technology},
  doi = {10.5593/sws.iscss.v2020.7.2/s10.10}
}