@inproceedings{sgem2017S05127,
  title = {THE METRICS OF RELATIONSHIP MARKETING PERFORMANCE IN THE INDUSTRIAL MARKET},
  author = {L. Kapustina and N. Izakova and T. Sysoeva},
  booktitle = {4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017},
  year = {2017},
  pages = {1013-1020},
  publisher = {STEF92 Technology},
  doi = {10.5593/sgemsocial2017/15/S05.127}
}