TY  - CPAPER
AU  - Emma Logo
AU  - Balazs Peter Hamornik
TI  - DEVELOP A MARKET SEGMENTATION TOOL, BASED ON CONSUMER BEHAVIOR AND MOTIVATION
T2  - Proceedings of 1st International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2014
PY  - 2014
SP  - 107
EP  - 114
DO  - 10.5593/sgemsocial2014/B11/S1.015
PB  - STEF92 Technology
ER  -