@inproceedings{sgem2014S1015,
  title = {DEVELOP A MARKET SEGMENTATION TOOL, BASED ON CONSUMER BEHAVIOR AND MOTIVATION},
  author = {Emma Logo and Balazs Peter Hamornik},
  booktitle = {Proceedings of 1st International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2014},
  year = {2014},
  pages = {107-114},
  publisher = {STEF92 Technology},
  doi = {10.5593/sgemsocial2014/B11/S1.015}
}