@inproceedings{sgem2015S7069,
  title = {MANAGERIAL DECISIONS ON OPTIMAL NUMBER OF DEMAND SEGMENTS},
  author = {SCHULLER, D. and PEKAREK, J. and RASTICOVA, M.},
  booktitle = {2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2015, Book 2},
  year = {2015},
  pages = {},
  publisher = {STEF92 Technology},
  doi = {10.5593/SGEMSOCIAL2015/B23/S7.069}
}