@inproceedings{sgem2018S10034,
  title = {LINGUACULTURAL STUDIES OF ADVERTISING SLOGANS AND THEIR SIGNIFICANCE FOR LINGUISTIC IDENTITY},
  author = {E. N. Malyuga and A. Radyuk and A. S. Tsagolova},
  booktitle = {5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018},
  year = {2018},
  pages = {269-276},
  publisher = {STEF92 Technology},
  doi = {10.5593/sgemsocial2018H/31/S10.034}
}