TY - CPAPER AU - E. Y. Rozhina AU - I. V. Selivanova TI - LINGUISTIC APPROACH TO MODERN PROMOTION AND BRANDING T2 - 5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018 PY - 2018 SP - 329 EP - 336 DO - 10.5593/sgemsocial2018/3.6/S14.043 PB - STEF92 Technology ER -