@inproceedings{sgem2019S05097, title = {THE IMPORTANCE OF FORECASTING IN BUSINESS DECISION-MAKING PROCESS - ROMANIAN MASS MEDIA INDUSTRY CASE}, author = {Marinescu F. M.}, booktitle = {6th SWS International Scientific Conference on Social Sciences ISCSS 2019}, year = {2019}, pages = {797-804}, publisher = {STEF92 Technology}, doi = {10.5593/SWS.ISCSS.2019.2/S05.097} }