TY - CPAPER AU - Katarina Durkova AU - Veronika Pizano TI - ADVERGAMING IN SLOVAK BRANDS T2 - Proceedings of 1st International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2014 PY - 2014 SP - 31 EP - 38 DO - 10.5593/sgemsocial2014/B12/S2.005 PB - STEF92 Technology ER -