@inproceedings{sgem2014S2005, title = {ADVERGAMING IN SLOVAK BRANDS}, author = {Katarina Durkova and Veronika Pizano}, booktitle = {Proceedings of 1st International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2014}, year = {2014}, pages = {31-38}, publisher = {STEF92 Technology}, doi = {10.5593/sgemsocial2014/B12/S2.005} }