TY - CPAPER AU - Ekaterina Milyaeva AU - U. Sidorova TI - HUMAN – THING –HUMAN’: HUMANISTIC POTENTIAL OF THE BRAND T2 - 5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018 PY - 2018 SP - 513 EP - 520 DO - 10.5593/sgemsocial2018/2.2/S09.065 PB - STEF92 Technology ER -