@inproceedings{sgem2018S09065,
  title = {HUMAN – THING –HUMAN’: HUMANISTIC POTENTIAL OF THE BRAND},
  author = {Ekaterina Milyaeva and U. Sidorova},
  booktitle = {5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018},
  year = {2018},
  pages = {513-520},
  publisher = {STEF92 Technology},
  doi = {10.5593/sgemsocial2018/2.2/S09.065}
}