TY - CPAPER AU - T. Vasiljeva AU - D. A. Cine TI - DEVELOPING THE DIGITAL BRAND: CHALLENGES FOR ENTREPRENEURS AND MANAGERS T2 - 4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017 PY - 2017 SP - 295 EP - 304 DO - 10.5593/sgemsocial2017/15/S05.038 PB - STEF92 Technology ER -