@inproceedings{sgem2017S05038,
  title = {DEVELOPING THE DIGITAL BRAND: CHALLENGES FOR ENTREPRENEURS AND MANAGERS},
  author = {T. Vasiljeva and D. A. Cine},
  booktitle = {4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017},
  year = {2017},
  pages = {295-304},
  publisher = {STEF92 Technology},
  doi = {10.5593/sgemsocial2017/15/S05.038}
}