@inproceedings{sgem2019S04014, title = {EVALUATING THE STRUCTURAL RELATIONSHIPS BETWEEN IMAGE COMPONENTS, OVERALL IMAGE AND DESTINATION LOYALTY OF BULGARIA AS A SPA AND WELLNESS DESTINATION}, author = {M. Stoyanova}, booktitle = {6th SWS International Scientific Conference on Social Sciences ISCSS 2019}, year = {2019}, pages = {107-114}, publisher = {STEF92 Technology}, doi = {10.5593/SWS.ISCSS.2019.2/S04.014} }