TY  - CPAPER
AU  - Rudolf Rybansky
AU  - Iveta Malikova
TI  - THE INFLUENCE OF MEDIA ON CONSUMER BUYING BEHAVIOR
T2  - Proceedings of 1st International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2014
PY  - 2014
SP  - 1003
EP  - 1008
DO  - 10.5593/sgemsocial2014/B12/S2.128
PB  - STEF92 Technology
ER  -