@inproceedings{sgem2014S2128,
  title = {THE INFLUENCE OF MEDIA ON CONSUMER BUYING BEHAVIOR},
  author = {Rudolf Rybansky and Iveta Malikova},
  booktitle = {Proceedings of 1st International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2014},
  year = {2014},
  pages = {1003-1008},
  publisher = {STEF92 Technology},
  doi = {10.5593/sgemsocial2014/B12/S2.128}
}