@inproceedings{sgem2014S6010, title = {BEHAVIORAL FINANCE: A USER-ORIENTED PROCEDURE TO ASSESSING PREFERENCES UNDER RISK}, author = {R. BORDLEY and L. TIBILETTI and M. UBERTI}, booktitle = {International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2014, Book 2}, year = {2014}, pages = {}, publisher = {STEF92 Technology}, doi = {10.5593/SGEMSOCIAL2014/B22/S6.010} }