@inproceedings{sgem2017S05111, title = {SPECIFICS OF CONSUMER BEHAVIOUR IN THE ENTERTAINMENT GAME INDUSTRY}, author = {R. Bacik and M. Mudrik and M. Lascsakova}, booktitle = {4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017}, year = {2017}, pages = {887-894}, publisher = {STEF92 Technology}, doi = {10.5593/sgemsocial2017/15/S05.111} }