@inproceedings{sgem2018S10001,
  title = {ADVERTISING AS SPECIFIC DISCOURSE TYPE: ONTOLOGY AND FUNCTIONAL PRAGMATICS},
  author = {Svetlana Ledeneva},
  booktitle = {5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018},
  year = {2018},
  pages = {3-10},
  publisher = {STEF92 Technology},
  doi = {10.5593/sgemsocial2018H/31/S10.001}
}