TY - CPAPER AU - D. Szwajca TI - DETERMINANTS OF SUCCESS IN BUILDING THE IMAGE AND REPUTATION OF THE COMPANY BASED ON THE EXAMPLE OF THE LARGEST POLISH BANK T2 - 6th SWS International Scientific Conference on Social Sciences ISCSS 2019 PY - 2019 SP - 487 EP - 494 DO - 10.5593/SWS.ISCSS.2019.2/S05.060 PB - STEF92 Technology ER -