@inproceedings{sgem2019S05060,
  title = {DETERMINANTS OF SUCCESS IN BUILDING THE IMAGE AND REPUTATION OF THE COMPANY BASED ON THE EXAMPLE OF THE LARGEST POLISH BANK},
  author = {D. Szwajca},
  booktitle = {6th SWS International Scientific Conference on Social Sciences ISCSS 2019},
  year = {2019},
  pages = {487-494},
  publisher = {STEF92 Technology},
  doi = {10.5593/SWS.ISCSS.2019.2/S05.060}
}