@inproceedings{sgem2017S10015, title = {LANGUAGE IN THE SERVICE OF ADVERTISING IMAGES: TEXTUAL ANALYSIS}, author = {M. Loncar and Z.S. Vucica and M. Nigoevic}, booktitle = {References: 4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2017, www.sgemvienna.org, SGEM2017 Conference Proceedings, ISBN 978-619-7105-95-7 / ISSN 2367-5659, March 28-31, Book3, Vol.1, 111-118 pp, DOI:10.5593/SGE}, year = {2017}, pages = {111-118}, publisher = {STEF92 Technology}, doi = {10.5593/SGEMSOCIAL2017/HB31/S10.015} }