@inproceedings{sgem2019S10046, title = {THE PHENOMENON OF PUN IN PUBLIC SERVICE ADVERTISING}, author = {A. Litvinov and E. Kizyan and O. Beletskaya}, booktitle = {6th International Scientific Conference on Social Sciences and Arts SGEM 2019}, year = {2019}, pages = {351-358}, publisher = {STEF92 Technology}, doi = {10.5593/sgemsocial2019V/2.1/S10.046} }