TY  - CPAPER
AU  - Daniela Kollarova
AU  - Magdalena Ungerova
TI  - MARKETING OR COMMUNICATION AT POINT OF PURCHASE?
T2  - Proceedings of 1st International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2014
PY  - 2014
SP  - 503
EP  - 510
DO  - 10.5593/sgemsocial2014/B12/S2.064
PB  - STEF92 Technology
ER  -