@inproceedings{sgem2014S2064,
  title = {MARKETING OR COMMUNICATION AT POINT OF PURCHASE?},
  author = {Daniela Kollarova and Magdalena Ungerova},
  booktitle = {Proceedings of 1st International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2014},
  year = {2014},
  pages = {503-510},
  publisher = {STEF92 Technology},
  doi = {10.5593/sgemsocial2014/B12/S2.064}
}