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Daniela Kollarova, Magdalena Ungerova. MARKETING OR COMMUNICATION AT POINT OF PURCHASE?. Proceedings of 1st International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2014, 2014, pp. 503-510. https://doi.org/10.5593/sgemsocial2014/B12/S2.064
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Daniela Kollarova, Magdalena Ungerova. MARKETING OR COMMUNICATION AT POINT OF PURCHASE?. Proceedings of 1st International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2014, 2014, pp. 503-510. https://doi.org/10.5593/sgemsocial2014/B12/S2.064