TY - CPAPER AU - Piatkowska, K. TI - ARCHITECTURE IN BRANDING AND OVERBRANDING PROCESS. HOW GLOBALIZATION INFLUENCED ARCHITECTURE QUALITY T2 - International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2014, Book 4 PY - 2014 DO - 10.5593/sgemsocial2014/B41/S15.063 PB - STEF92 Technology ER -