TY - CPAPER AU - Ludmila Cabyova AU - Peter Krajcovic AU - Jakub Ptacin TI - THE IMPACT OF DIGITIZATION ON ADVERTISING IN PRINT MEDIA T2 - Proceedings of 1st International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2014 PY - 2014 SP - 969 EP - 976 DO - 10.5593/sgemsocial2014/B12/S2.124 PB - STEF92 Technology ER -