@inproceedings{sgem2014S2124, title = {THE IMPACT OF DIGITIZATION ON ADVERTISING IN PRINT MEDIA}, author = {Ludmila Cabyova and Peter Krajcovic and Jakub Ptacin}, booktitle = {Proceedings of 1st International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2014}, year = {2014}, pages = {969-976}, publisher = {STEF92 Technology}, doi = {10.5593/sgemsocial2014/B12/S2.124} }