@inproceedings{sgem2014S2045,
  title = {HOW THE CELLULAR AUDIENCE CAME TO BE AND RB MEDIA INFLUENCE FACTORS},
  author = {Slavomir Magal},
  booktitle = {Proceedings of 1st International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2014},
  year = {2014},
  pages = {343-350},
  publisher = {STEF92 Technology},
  doi = {10.5593/sgemsocial2014/B12/S2.045}
}